NATIONAL ASSEMBLY SOLICITS MEDIA SUPPORT IN COMMUNICATION STRATEGY IMPLEMENTATION

Acting Clerk of the National Assembly Mrs Cecilia Mbewe has called on the media to support the National Assembly of Zambia in the implementation of the Communication Strategy for the institution if it is to succeed.  Mrs Mbewe said that the media is strategic in the implementation of the programme hence the need to engage them and solicit for support early before the programme is rolled out.

Mrs Mbewe was speaking on Thursday, 31st August 2017 at Protea hotel in Lusaka when she launched the National Assembly Communication Strategy for the period 2017-2021.

The Acting Clerk said that the media had been identified as a strategic partner because of their capacity and expertise to assist the National Assembly raise awareness on its constitutional mandate. She also added that the media presents opportunities to the public and had mechanisms, which enable public participation in parliamentary business.

She urged the public to actively participate in the work of the National Assembly by listening to parliamentary debates on radio, attending Parliamentary committees, visiting parliamentary offices in the constituencies among others. She further encouraged the media to inform and educate the public on parliamentary activities in order to be considered for the newly introduced media award on Parliamentary reporting to be presented at the MISA Awards.

Mrs Mbewe added that, of significance in parliamentary reporting would be the Presidential Address to the House which explains policies and intentions of the government for the coming parliamentary year.  She mentioned that the Address also identifies some of the legislative measures the government intends to introduce.

And speaking earlier, Acting Deputy Clerk (Procedure) Ms Cecilia Sikatele said that the National Assembly recognized the enhanced partnerships with the media institutions as one of the key enablers in rolling out of the 2017-2021 Communication Strategy.

 

She reminded the media to continue to present opportunities to the public which enable public participation in Parliamentary Business.

The media engagement was attended by over 33 Journalists from 17 Lusaka based print and electronic media houses.